Bus 2202 E-Commerce

BUS 2202: E-COMMERCE

Course Description:

This course serves as an introduction to internet based business models (i.e., e-commerce) in organizations. The study of this field will assist students in recognizing opportunities and overcoming challenges in online business transactions. Topics include e-commerce management, use of information systems and integration with human resources, knowledge management strategies, e-marketing and relationships between the internet, government, and society.

Required Textbook and Materials:

The main required textbooks for this course are listed below and can be readily accessed using the provided links. There may be additional required/recommended readings, supplemental materials, or other resources and websites necessary for lessons; these will be provided for you in the course’s General Information and Forums area, and throughout the term via the weekly course Unit areas and the Learning Guides.

Gelbstein, E. (2013). Information Security for Non-Technical Managers. Bookboon.

Gottschalk, P. (2010). Policing Cyber Crime. Bookboon.

James, F. & Durham, H. (2013). 50 Shades of Digital Marketing. Bookboon.

Kustron, K. G. (2015). Internet and Technology Law: A U.S. Perspective. Bookboon.

Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com.

Morgan, G. & Gurnwe, C. (2011) Pay Per Click Advertising. Bookboon.

N.A (2012). eMarketing: Online Marketing Essentials. Licensed under a Creative Commons by-nc-sa 3.0 license. Retrieved from: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=14

Nielson, C. & Lund, M. (2013). The Basics of Business Models. Bookboon.

Pateman, N. & Holt, D. (2011). Inbound Marketing. Bookboon.

Sachs, M. and McHaney, R. (2016). Web 2.0 and Social Media: Business in a Connected World. Bookboon.com.

Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2008). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License.

The texts above can be found in this archive.

Articles (Unit 3)

Anderson, M., Harter, G., Hagen, H., Plenge, S. (2011). The Rise of Social Apponomics: How Social Media and Apps are Transforming E-Commerce. Booz & Company. Retrieved from: https://www.strategyand.pwc.com/media/uploads/The_Rise_of_Social_Apponomics.pdf

Oyza, I. and Edwin, A. (2015). Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management. Journal of Internet Banking and Commerce S2:006. Retrieved from: http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

Sayre, K. (2013). How to Approach Social-Media Marketing. The Boston Consulting Group. Retrieved from: https://www.bcgperspectives.com/content/commentary/marketing_digital_economy_how_to_approach_social_media_commerce/

Software Requirements/Installation:

No special requirements.

Learning Objectives and Outcomes:

By the end of this course, students will be able to:

1. Examine the transformative impact of the Internet on business.
2. Analyze what makes virtual business processes user-friendly.
3. Evaluate how markets change as more consumers migrate online.
4. Assess principles for protecting digital intellectual property.

Course Schedule and Topics: 

This course will cover the following topics in eight learning sessions, with one Unit per week. The Final Exam will take place during Week/Unit 9 .

Unit 1: Week 1 – Introduction to E-Commerce

Unit 2: Week 2 – Business Models used in E-Commerce

Unit 3: Week 3 – Digital Design

Unit 4: Week 4 – Web Analytics and Metrics

Unit 5: Week 5 – Digital Markets, Servicing, Dynamic Pricing and Electronic Payments

Unit 6: Week 6 – Social Media and Business

Unit 7: Week 7 – Internet Trust, Security, and Privacy

Unit 8: Week 8 – Internet Law

Unit 9: Week 9 – Course Review and Final Exam