Bus 4401 Entrepreneurship 2

BUS 4401: Entrepreneurship 2

Course Description:

This course continues where Entrepreneurship 1 ended and addresses entrepreneurship in international markets. The key success factors in creating a new internationally-oriented business venture will be examined from the perspective of the entrepreneur.

Required Textbook and Materials:

The main required textbooks for this course are listed below, and can be readily accessed using the provided links. There may be additional required/recommended readings, supplemental materials, or other resources and websites necessary for lessons; these will be provided for you in the course’s General Information and Forums area, and throughout the term via the weekly course Unit areas and the Learning Guides.

This course does not contain a main textbook; resources to all required reading will be provided in the course Learning Guide for each week.
Software Requirements/Installation: No special requirements.

Learning Objectives and Outcomes:

By the end of this course students will be able to:

1. Assess entrepreneurial conditions of running a business locally and internationally.
2. Attract entrepreneurs through virtual sales development.
3. Apply effectuation and causation measures in business valuation.
4. Apply leadership skills of engagement, feedback, assessments and resilience in entrepreneurship

Course Schedule and Topics:

This course will cover the following topics in eight learning sessions, with one Unit per week. The Final Exam will take place during Week/Unit 9 .

Week 1: Unit 1 – Introduction to Entrepreneurship

Week 2: Unit 2 – Marketing Research Process

Week 3: Unit 3 – Going Global

Week 4: Unit 4 – Franchising Your Business

Week 5: Unit 5 & Week 6: Uniit 6 – Entrepreneurial Website: Branding, Evaluation and Virtual Sales

Week 7: Unit 7 – Building Entrepreneurship Community (including Joint Venture)

Week 8: Unit 8 – Human Resources Exercise in Entrepreneurship

Week 9: Unit 9 – Course Review and Final Exam