Bus 4407 Strategic Management

BUS 4407: STRATEGIC MANAGEMENT

Course Description:

This course explores the relationships between organizations and their environments from a corporate policy perspective. Topics to be discussed include organizational structure and development,competition analysis, long and short-range planning, creating mission and vision statements, implementing goals, performance indicators and evaluation.

Required Textbook and Materials:

The main required textbooks for this course are listed below, and can be readily accessed using the provided links. There may be additional required/recommended readings, supplemental materials, or other resources and websites necessary for lessons; these will be provided for you in the course’s General Information and Forums area, and throughout the term via the weekly course Unit areas and the Learning Guides.

Carpenter, M., Bauer, T., & Erdogan, B. (2010). Principles of Management (v1.1). Flat World Knowledge.

Software Requirements/Installation:

No special requirements.

Learning Objectives and Outcomes:

By the end of this course students will be able to:

1. Analyze the participants in the strategic management process.
2. Apply appropriate strategic management tools to diagnose internal and external factors facing organizations.
3. Classify the types of competitive advantage and explain associated best practices for creating and maintaining advantages.
4. Examine the most commonly used corporate strategies and analyze alternatives for creating long-term value.
5. Apply modern strategic management techniques and choose the best alternatives in the face of rapidly changing technology.
6. Synthesize strategic management theory and concepts to explain competitive advantage in the era of globalization.

Course Schedule and Topics:

This course will cover the following topics in eight learning sessions, with one Unit per week. The Final Exam will take place during Week/Unit 9.

Week 1: Unit 1 – Introduction to Strategy

Week 2: Unit 2 – Industry Analysis and the Five Forces

Week 3: Unit 3 – Strategy Formulation and the SWOT

Week 4: Unit 4 – Strategy Formulation, the PEST, and Success Factors

Week 5: Unit 5 – Competitive Advantage

Week 6: Unit 6 – Corporate Strategies

Week 7: Unit 7 – Innovation and Globalization

Week 8: Unit 8 – Ethics and Globalization

Week 9: Unit 9 – Review and Final Exam