Bus 3303 Entrepreneurship 1

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Course Outline

BUS 3303: Entrepreneurship 1

Prerequisites:

BUS 2201 Principles of Marketing

Course Description:

This course provides an introduction to entrepreneurship and the dynamics of starting/owning a business. This course is designed to assist students with the knowledge and skills entrepreneurs need to start and/or manage a small business. It will help you understand the steps involved in the process of the creation/development of business ideas and turning those ideas into a successful business model. The course will focus on the feasibility, planning, and implementation of a new business venture.

Required Textbook and Materials:

The main required textbooks for this course are listed below, and can be readily accessed using the provided links. There may be additional required/recommended readings, supplemental materials, or other resources and websites necessary for lessons; these will be provided for you in the course’s General Information and Forums area, and throughout the term via the weekly course Unit areas and the Learning Guides.

This course does not contain a main textbook; resources to all required reading will be provided in the course Learning Guide for each week.

Software Requirements/Installation:

No special requirements.

Learning Objectives and Outcomes:

By the end of this course students will be able to:

  1. Explain the important role that entrepreneurship has in the present and future global economy.
  2. Describe different types of entrepreneurial ventures that are possible in today’s market, what it takes to become an entrepreneur, and how to evaluate the potential for success.
  3. Develop a mission statement and business plan outline.
  4. Explain how to develop marketing strategies and  financing options for entrepreneurial ventures.

Course Schedule and Topics:

This course will cover the following topics in eight learning sessions, with one Unit per week. The Final Exam will take place during Week/Unit 9.

Week 1: Unit 1 – Introduction to Entrepreneurship

Week 2: Unit 2 – Entrepreneurial Opportunity

Week 3: Unit 3 – Are you an Entrepreneur?

Week 4: Unit 4 – Doing Business in the Global Village

Week 5: Unit 5 – Market Research for Entrepreneurs

Week 6: Unit 6 – Teams in Entrepreneurship

Week 7: Unit 7 – Developing Business Plans

Week 8: Unit 8 – Financing Entrepreneurial Ventures

Week 9: Unit 9 – Final Reflections and Final Exam